This digital report was created to be more engaging than a traditional printed report. With easier to digest text that worked for those who only wanted to know the highlights but with all the information and data for those who wanted to get the full story.
The site features animated charts (using a modified charts.js), an easy chapter navigation, and the ability to get the data in JSON format. The website was built locally using Gulp and Handlebars, along with a markdown parser so that the pages could be quickly edited.
The digital report proved to be a huge success, with analytics showing that most users spent a lot of time on each page reading the content, and often through the whole site. The report was also heavily shared on social platforms, and with the help the meta tags each chapter had its on sharable identity.