Quartlery Catchup Email

Research Media

As a marketing strategy to highlight some of Research Media's most recent work a HTML email was designed and developed that would drive traffic and enquiries.

The receiptitants of the email widely vary in their email client choice, so the email had to look good everywhere from old Outlook to iPhones. This was achieved by using imagery only when necessary, having a subtle gif to grab attention, bold styled underlines showing a clear call to action, and a design that reflected the Research Media brand.

The email had the largest click through rate of any email that had previously been sent, and led to inbound enquiries.

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